In Austin GDC 07, Microsoft explained to developers in detail what they are looking for in game submissions for their XBOX Live service --
http://www.gamespot.com/news/6178367.html
I found this interesting:
"...cooperative play of any kind is underrepresented on Live Arcade, and noted that games with cooperative modes tend to sell better. Two especially important forms of coop for Microsoft are local play ("couch play," as Pallister called it), and asymmetric cooperative play (as in Guitar Hero II, where two players of different skill levels can fare equally well). Pallister also wants to see more focus on kids play in Live Arcade games, "sandbox" modes where players can explore with no timer and no punishment for poor performance. However, independent developers may have trouble filling that gap for Microsoft, as Pallister noted that as with other child-oriented products, having a big-name license attached is a definite bonus."
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